As of yet we haven’t branded our finished products. We’ve sent out cards and given finished work to clients & friends without any kind of insignia or logo printed on them for the Knotty Pine Press. I know that’s not ideal – we want people to find us, after all, and what better time to advertise than when someone’s looking at the card?
And we own a printing press, so…it seems like we should use it to print our press name. But it’s so unappealing to run a third or fourth print run just to put our name on an envelope or back of a card.
I’d be curious to know what other small presses do, but is it totally lame to use a stamp? I hope not, because I just bought a custom-made Knotty Pine Press stamp! And yes, I totally upgraded to the exclusive optional handle. As if that was even a choice.